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Initiated and implemented sponsorship programme “The Mars Refuel Drink Fund”. Packaged and led the global launch of Mars Refuel Sports drink.

In 2008, Mars and theBelGroup has conducted a research study that resulted in resurrecting the famous Mars slogan “Work, Rest & Play”. These shops are an outgrowth of the Ethel M premium chocolate business that Forrest Mars started in Las Vegas in 1980 when he became bored with retirement. In addition to these businesses, Mars also operates a chain of premium chocolate shops called Ethel M Chocolates. Mars' purchase of Doane Petcare Company in June 2007 significantly increased Mars' position in the U.S. had died or that he had worked for the company. In 1999, for example, the company did not acknowledge that Forrest Mars, Sr. A 1993 Washington Post Magazine article was a rare raising of the veil, as the reporter was able to see the 'M's being applied to the M&M's, something that 'no out-sider had ever before been invited to observe'. It is still a family business owned by the Mars family. Mars moved its headquarters to McLean, Virginia, in 1984. The same year, Forrest started Mars Limited in the United Kingdom and launched the Mars bar. In 1932, Mars introduced the 3 Musketeers bar. In 1930, Frank Mars created the Snickers bar and first sold it in US markets.

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In 1929, Frank moved the company to Bakersfield, California and started full production in a plant which still exists today.

įorrest Mars, Sr., son of Frank and his first wife, Veronica, was inspired by a popular type of milkshake in 1923, to introduce the Milky Way bar, advertised as a 'chocolate malted milk in a candy bar', which became the best-selling candy bar. By 1920, Mars had returned to his home state, Minnesota, where the earliest incarnation of the present day Mars company was founded that year as Mar-O-Bar Co., in Minneapolis and later incorporated there as Mars, Incorporated. This factory produced and sold fresh candy wholesale, but ultimately the venture failed because there was a better established business, Brown & Haley, also operating in Tacoma. Mars, his second wife, in Tacoma, Washington. He started the Mars Candy Factory in 1911 with Ethel V. įranklin Clarence Mars, whose mother taught him to hand dip candy, sold candy by age 19. Though abandoned shortly after the war, about 30 years later Orbit made a comeback in America during the chewing gum craze. During World War II, Wrigley was selling their eponymous gum only to soldiers, while Orbit was sold to the public. Orbit gum is among the most popular brands, managed by the Mars subsidiary brand Wrigley. It also produces non-confectionery snacks, such as Combos, and other foods, including Ben's Original, and pasta sauce brand Dolmio, as well as pet foods, such as Pedigree, Whiskas, Nutro and Royal Canin brands. Mars is a company known for the confectionery items that it manufactures, such as Mars bars, Milky Way bars, M&M's, Skittles, Snickers, and Twix. In 1993, the Company began to develop and market proprietary products, consisting of toys developed by the Company incorporating concepts licensed from outside inventors, products designed in-house and products incorporating trademarks licensed to the Company.Ĭore products include Tech-Link communications products, Kawasaki electronic musical instruments, GearHead remote control vehicles, Lazer Doodle the electronic drawing toy, and a full range of special feature doll brands including Sassy Secrets, Somersault Sara, Too Cute Twins.ĭSI Toys official website for DSI Toys Make a Contribution ( Login required.Old Mars logo used between the company's founding in 1911 until March 2019 In 1990, the Company began to market its product line to major toy retailers by emphasizing packaging and developing in-house brands. Its first products included radios and cassette players sold to regional retailers, and its first ventures into the toy business were in the area of electronic toys. About DSI Toys Founded in 1970, the Company operated basically as a trading company identifying and purchasing products for resale.